My background is in full scale video, digital & social ad production across award-winning New York City creative agencies in the account management discipline. Deliverables include: broadcast TV, paid and organic video content, programmatic / html5 banners, PR/Stunt activations, illustration/animation projects, CRM (email), print, video, radio, social media, landing pages, UX design and OOH.
My passion lies in leading and amplifying teams, using my entrepreneurial spirit to identify opportunities, help grow revenue and create impact.
My wheelhouse: brand planning, brief writing, creative collaboration, connections strategy, messaging architecture, social media (Meta, Twitter, TikTok, LinkedIn, Reddit, Snapchat, Pinterest, Twitch), 360 integrated campaigns, audience/persona development, platform management, brand partnerships, influencer sourcing & contract negotiations, training, sponsorship events, production, multicultural insights and data analysis.
Previous clients include: Mastercard, Visa, J.P. Morgan Chase, AT&T, MAC Cosmetics, M&M'S® Chocolate, The Hershey Company, GEICO and Southwest Airlines.