Background/Overview:
In an effort to drive usage of Samsung Pay, Mastercard hosted a month of exclusive and intimate concerts in New York City throughout the summer, with performances by Years & Years, Capital Cities and Cold War Kids. Simply by using Samsung Pay with Mastercard, 80 cardholders were surprised with VIP tickets to each concert. In addition to developing ticket sales content, we also amplified each concert on social promoting the VIP experience at Samsung 837, and developed a hero video that was targeted nationally to users in urban tech hubs.
Function/Role:
Talent Management Approvals, Live Content Development, Event Amplification, Paid Media & Analytics Development, Production Leadership