Background/Overview:
As part of Mastercard’s partnership with Saks Fifth Avenue, McCann created an integrated campaign, consisting of print, digital OLV and social content to promote benefits for cardholders during the holiday season. We worked to amplify a Priceless Cocktail Experience featuring a celebrity mixologist through engaging social-first stop motion content.
Function/Role:
Production Leadership, Budget Management, Live Content Development, Event Amplification, Paid Media & Analytics Development