Background/Overview:
Marie Claire magazine partnered with Mastercard to launch The Next Big Thing Concept Shop, a hands-on retail pop-up experience bringing to life the newest innovations in fashion, beauty, entertainment, technology and wellness in SoHo. This pop up offered consumers the opportunity to experience a new way to shop, powered by Mastercard technology.
To drive awareness that Mastercard is a leader in payment innovation, we created a social campaign that drove consumer engagement around this retail pop-up experience. We recruited model/influencer, Coco Rochell, to be our host/spokesperson and deliver the message.
Function/Role:
Social Strategy Development, Video Production Leadership, Live Event Amplification, Paid Media & Analytics Development, On-Site Client Stewardship, Community Management, Ambassador & Influencer Management