Background/Overview:
Mastercard is a proud sponsor of PRIDE. As a supporter of the LGBTQ community, it is clear that #AcceptanceMatters to the brand. Mastercard sponsors a float at the NYC Pride march and creates social content around the annual event.
This year, Mastercard developed a campaign to drive awareness of the commitment to the LGBTQ community, driving foot traffic to a successful booth at Pride Fest and positive engagement with our creative, including social-first videos featuring NYC influencers, inspiring Instagram Stories, branded Snapchat geo-filters, and live event content.
Function/Role:
Social Strategy Development, Influencer Management, Production Leadership, Experiential Marketing, Content Development, Live Event Amplification, Paid Media & Analytics Development