Background/Overview:
Mastercard and American Airlines teamed up to offer #AAdvantage credit cardholders an invitation to get up close and personal with Carrie Underwood at exclusive & intimate performances in Los Angeles and Philadelphia.
A social campaign was developed to drive card envy by showing what the types of exclusive experiences are available to cardholders. This included on-the-ground content capture posted across Mastercard & Carrie Underwood owned channels.
Function/Role:
Talent Management Approvals, Content Development, Event Amplification, Paid Media & Analytics Development