Background/Overview:
As part of its ongoing partnership with Stand Up to Cancer, a cancer research organization, Mastercard produced a campaign that inspired people to do something for those who are in the fight, big or small.
On social, we brought the stories of caregivers & survivors to life by highlighting how their loved ones stood up for them through their fight. With a combination of TV hero content and our made-for-Instagram Survivor portraits, Mastercard drove awareness of Mastercard’spartnership with SU2C, which resulted in the most engaging campaign of the year. It was a huge success in social, with our community sharing personal & heartwaring experiences from their own battle with cancer.
Function/Role:
Integrated Marketing, Social Strategy Development, Video Production, Paid Media & Analytics Development, Talent & SAG Coordination, Community Management, Ambassador & Influencer Management