Background/Overview:
Mastercard and American Airlines teamed up to offer #AAdvantage credit cardholders an invitation to get up close and personal with The Chainsmokers at exclusive & intimate performances in Los Angeles and Philadelphia.
Mastercard developed a social media campaign to drive ticket sales and amplify the exclusive experience available to cardholders. This included on-the-ground content capture posted across Mastercard & The Chainsmokers owned channels.
Function/Role:
Social Strategy Development, Talent Management Approvals, Live Content Development, Event Amplification, Paid Media & Analytics Development, On-Site Client Stewardship