Background/Overview:
Mastercard and American Airlines teamed up to offer #AAdvantage credit cardholders an invitation to get up close and personal with Demi Lovato at exclusive & intimate performances in New York City and Dallas.
Mastercard developed a social media campaign to drive card envy by showing the types of exclusive experiences that are available to cardholders. This included on-the-ground content capture posted across Mastercard & Demi Lovato owned channels.
Local Influencers in the music and lifestyle scene attended the concerts, producing & publishing sponsored content.
Function/Role:
Talent Management Approvals, Live Content Development, Event Amplification, Paid Media & Analytics Development, Influencer Management