Background/Overview:
Mastercard and American Airlines teamed up to offer #AAdvantage credit cardholders an invitation to get up close and personal with GRAMMY nominated band, One Republic at exclusive & intimate performances in Philadelphia and Dallas.
Mastercard developed a social media campaign to drive card envy by showing the types of exclusive experiences available to cardholders. This included on-the-ground content capture and a Facebook Live stream of the entire concert, posted on Mastercard’s page.
Function/Role:
Talent Management Approvals, Live Content Development, Event Amplification, Paid Media & Analytics Development, Production Leadership