Background/Overview:
Mastercard teamed up with JetBlue to develop the JetBlue Card Expert Series, a string of events amplified on social media, via content that created a value exchange between brand and consumer through engaging content.
From exclusive Priceless Tables in New York, Boston & Los Angeles to a provide Golf Academy in New Jersey with Brandt Snedeker, Mastercard supported through live content capturing & publishing, video creation, and social media community engagement.
The JetBlue Mastercard Expert Series fused online and offline into one Priceless story, which resulted in high engagement and emotional responses. Through a social strategic approach, Mastercard leveraged scaled these experiences beyond those on the ground to cardholders and potential cardholders, demonstrating the access the card provides.
Function/Role:
Social Strategy Development, Video Production Leadership, Live Event Amplification, Paid Media & Analytics Development, On-Site Client Stewardship, Community Management, Ambassador & Influencer Management, Nationwide Travel